RefME Word Plugin

A standalone Word plugin that allows the users to cite as they write and manage their bibliography from within Office Word.

Sneak peek of the RefME Word Plugin.

My role
MVP user stories definition, facilitation of a design workshop, prototypes, graphic design, participation in usability testing, marketing promotion

Download RefME for Word in the Microsoft Office store.


Multi-platform tool that automates the bibliography process and has over 1 million users globally. Best British mobile startup in 2015, acquired by Chegg, Inc. in March 2017.


To build an MVP product which value proposition is comparable with competitors and to make the paid B2C and B2B subscriptions more attractive.

Design Workshop

I organized the first design workshop in the company, where with developers, designers, and product owner we broke down given epics into the user stories. Together we prioritized them, agreed on the MVP line and then we started to design.


The attendees were split into two groups, so the roles were mixed, and together they sketched a solution for the agreed user stories. In a couple of minutes, they presented their design to the other team and answered their questions. Before the second round of the same exercise, where they were allowed to steal the best ideas from the opponent group, we dot-voted and discussed the pros and cons of presented designs.

UX workshop.


Based on the sketches from the design workshop we constructed the first conceptual model of the brand new Word plugin.

Word plugin wireframes.

First wireframes created in Balsamiq, tested internally with our marketing department.

Hi-Fi Prototype

Before the real customers were invited to a usability session, we created working built-in prototype with reusable UI elements from our web application.

Next Iterations and Advanced Stories

After the first prototypes were validated and the usability issues fixed, we have changed the graphic design and ran a few next usability tests.

First iteration of Word plugin Hi-Fi prototype.
Next iteration of Word plugin Hi-Fi prototype.

Marketing Promotion

To make the release of the feature clear, we unified content outline and created the visuals for all channels, e.g. official Office Store, banners, RefME website, and premium triggers in the application.

RefME Word Plugin marketing promotion.

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Or get connected with my artistic alter ego KvasoArt and check my drawing style #concatism on Etsy or Instagram, in which I skew the reality by merging the unrelated, as the CONCAT function in the Excel does.